Staicy.AI Supercharges Executive Team
Web3 Futurist Travis Wright Named Chief Innovation Officer; Revenue Architect Marty McDonald Becomes Chief Growth Officer
May 12, 2025 — Staicy.ai, the creator of Staicy Sport, an AI‑driven sports analytics and betting platform powered by the $SPORT utility token, today announced two marquee additions to its leadership bench. Blockchain thought‑leader Travis Wright joins as Chief Innovation Officer, while growth‑strategy veteran Marty McDonald steps in as Chief Growth Officer (CGO).
“Staicy.ai helps fans dominate every bet by uniting neural‑network predictions, token‑gated memberships, and seamless sportsbook integrations,” said Ryan Robey, Co‑Founder & Chief Information Officer of Staicy.ai. “Travis’s Web3 vision plus Marty’s go‑to‑market firepower will accelerate our roadmap and expand the value we deliver to users, leagues, and partners worldwide.”
Travis Wright – Chief Innovation Officer
Travis Wright is a 25-year marketing tech veteran and co-host of The Bad Crypto Podcast, the second-longest-running crypto show globally. Formerly the global digital strategist for Symantec’s Norton brand, he’s a MarTech expert with hands-on experience across 500+ platforms.
He serves as Chief Innovation Officer at Scorch, advises Web3 leaders like Avalanche and Animoca Brands, and is co-author of Digital Sense. A sought-after speaker with 160+ keynotes delivered, Travis helps brands harness AI, Web3, marketing, and decentralized tech to build loyalty and drive transformation. Travis and Marty worked together on the Save Our Chiefs movement in 2012 that became, still to this day, the single greatest sports fan revolution against a Pro Sports team.
At Staicy.ai, Wright will help guide the expansion of Staicy’s neural‑network stack into Web3 experiences and work with McDonald on innovative growth opportunities.
“Staicy pairs real AI with real utility in the $SPORT ecosystem—exactly the sort of practical Web3 use case the industry needs,” Wright said. “I’m eager to help turn predictive insight into community value.”
Marty McDonald – Chief Growth Officer
McDonald is a 20‑year revenue architect whose fingerprints are on more than 400 digital B2C campaigns and 65 high‑performing B2B initiatives across multiple tech-based verticals. As founder of Aumento Growth Consulting, he builds revenue engines, launched AI‑powered digital‑signage networks that boost in‑store conversion, and built omnichannel consumer programs for Fortune‑500 brands—integrating web, mobile, kiosks, and experiential activations. The former mastermind behind the “Save Our Chiefs” movement, McDonald excels at galvanizing passionate communities and translating engagement into measurable ROI.
In his new role he will own an end‑to‑end revenue strategy—from demand generation and partner ecosystems to data‑driven product feedback loops—uniting sales, marketing, and product into a single high‑velocity growth engine. McDonald also brings hands-on operating experience as Chief Revenue Officer at Glass‑Media and Chief Growth Officer at Scorch Agency, where he oversees multi‑million‑dollar funnels and mentors cross‑functional teams on AI‑first go‑to‑market execution.
“Staicy’s tiered memberships, tokenomics, and upcoming features like bet mirroring and Staicy Live give us a full stack for fan activation,” McDonald noted. “Our focus is to amplify that excitement, convert it into sustainable revenue, and grow the $SPORT community.”
About Staicy.ai
Staicy.ai is a next‑generation sports‑analytics and betting platform that blends predictive AI, real‑time analytics, and blockchain rewards to deepen fan interaction before, during, and after the game. Memberships are powered by the $SPORT token, giving users access to AI picks, gamified sweepstakes, and upcoming live‑stream experiences—all secured on the Base network. Partnerships with leading sportsbooks and data providers enable Staicy to deliver unmatched insight and friction‑free wagering at scale.